Brand Awareness

In 1966, two years after he started The Factory, Andy Warhol took out an ad in New York’s The Village Voice newspaper. The text was both cryptic and pointed. “I’ll endorse with my name any of the following; clothing AC-DC, cigarettes, small tapes, sound equipment, ROCK N’ ROLL RECORDS, anything, film, and film equipment, Food, Helium, Whips, MONEY!!” it famously read.

Warhol signed off with love and kisses. He also included his real phone number. Over the course of his career, he released a cologne called You’re In. He asked a German