Backfire
The recent “Late great logo revival” article was fun and introduced some inventive and imaginative artists to Hemmings’ readership. Though unintentional, I fear Josh Skibbee has done a grave disservice to several of the artists by referring to their designs as being “simplistic.” I’m sure the author meant “simple,” implying designs that are plain, easy, or uncomplicated. By referring to them as simplistic, he has described the artists as treating the design problem with false simplicity by ignoring the more complex factors or details of their subject matter. The two terms, simple and simplistic, are not synonymous — simple is usually a compliment, while simplistic is always an insult.
Sam Lollar
Desert Hot Springs, California
Having just had time to skim through my
July issue of I was glad to see the museum piece on aviation museums, but was greatly disappointed that author Michael Milne omitted one of the
