Inc.

How My Company Turned Tap Water, Salt, and Vinegar Into a Serious Covid Killer

No 405 SANDY POSA

FORCE OF NATURE

THREE-YEAR REVENUE GROWTH: 1,192%

Force of Nature was ready to take on the chemical cleaning industry in 2016 with a novel, environmentally friendly technology. As sales picked up six months in, a note from the Environmental Protection Agency slowed the Westford, Massachusetts, company’s growth for three years. CEO Sandy Posa feared the company would lose its first-to-market advantage, but the intervention proved fortuitous, preparing the brand for its next big challenger: Covid-19.

we are the SodaStream of the cleaning business. It’s an easy way to explain the

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