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How I’m Cleaning Up the Janitorial Industry, One Job at a Time

No 417 CAROLINA ALVAREZ

J&S BUILDING MAINTENANCE

THREE-YEAR REVENUE GROWTH: 1,158%

Carolina Alvarez spent 13 years working in the male-dominated janitorial industry, where she encountered discomforting sexism and shady business practices, and struggled to get the credit she deserved. Thanks to a nudge from a customer, she decided to launch Commerce, California-based J&S Building Maintenance in 2016, offering cleaning services to businesses ranging from retail stores to utility companies. Her simple but powerful competitive advantage: using her years of experience to run a company that does things

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