No 417 CAROLINA ALVAREZ
J&S BUILDING MAINTENANCE
THREE-YEAR REVENUE GROWTH: 1,158%
Carolina Alvarez spent 13 years working in the male-dominated janitorial industry, where she encountered discomforting sexism and shady business practices, and struggled to get the credit she deserved. Thanks to a nudge from a customer, she decided to launch Commerce, California-based J&S Building Maintenance in 2016, offering cleaning services to businesses ranging from retail stores to utility companies. Her simple but powerful competitive advantage: using her years of experience to run a company that does things