Dealing with the press
Aug 11, 2021
2 minutes
Cycling teams, in the main, are built on commercial sponsorships. Quite simply, the bigger the backers’ financial input, the more money a team has to spend. And the draw? That’s you, the cycling fans, whom sponsors have decided are potential customers for their bikes, holiday destinations or double glazing.
Fortunately today’s media provides many opportunities beyond just race
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