THE MOST CREATIVE PEOPLE IN BUSINESS 2021
JADALIA BRITTO
SENIOR EXPERIENCE AND INNOVATION GLOBAL BRAND DESIGN MANAGER FOR HILL'S, A COLGATE BRAND
W When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the company wanted to come up with a plastic-free way to package it before it hit stores in early 2021. That’s where Jadalia Britto, then a senior global brand design lead in Colgate-Palmolive’s oral care division, stepped in. Instead of the usual clear plastic “blister” affixed
