Nsé Ufot
CEO, NEW GEORGIA PROJECT AND NEW GEORGIA PROJECT ACTION FUND
THE MOST CREATIVE PEOPLE IN BUSINESS 2021
As the leader of the New Georgia Project, the Stacey Abrams-founded civic engagement organization, and its political action arm, the New Georgia Project Action Fund, Nsé Ufot is on a mission not just to enroll new voters in her state but to turn them into what she calls “super voters”- people who show up for each and every election. Since its founding, in 2014, the NGP has helped more than 500,000 young people and people of color register to vote across the state, which tipped Georgia blue in the 2020 presidential race and delivered Democrats Raphael Warnock and Jon Ossoff to the Senate. Ufot is now working to protect these new voters from efforts to suppress them. When Georgia’s state legislators proposed a restrictive voting law earlier this year, Ufot used social media and a digital billboard campaign to call on Georgiabased businesses such as Coca-Cola, Delta Air Lines, and Home Depot to denounce the bill. After it passed,
