THE RISING WHISKEY TIDE

A rising tide lifts all boats. When I think about the times in my life that I felt the greatest sense of community, it’s always been centered around the idea that if we all work together for the greater good, the greater the good things we do will be; we’re all in this together; where there’s a will, there’s a way. But mostly, a rising tide lifts all boats.

There’s a communal element to being Texan, in everything, from barn-raisings to block parties. When the originators of the Texas whiskey industry decided to tackle a project with a destination that could not be predicted, they quickly determined that the path to success would ultimately have to come from the collective. They spoke about what they were seeing in the ways their whiskey was aging, they had conversations about barrel