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  • Writing Magazine

    EARWAVES

    Aug 05, 2021 3 minutes

    here Nora Ephron said ‘everything is copy’, I would say ‘everything is content’. Now I say everything is audio content. I’m a podcast addict, my favourites being and . Interviews are music to my ears. And no one can deny the commercial power of audiobooks, usually the last product to be produced before its written counterpart publishes. But if your manuscript hasn’t yet found its spark, it could be meaningful to start with the audio form, and let the idea mature through voice. Streaming apps like Spotify, Acast, iTunes and more are so packed look sparse. So, if you have a content idea, this audio boom might be its moment.

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