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  • Motor Sport Magazine

    WILLIAMS’ CURRENT THINKING

    May 26, 2021 7 minutes

    THERE’S SOMETHING BINARY about Williams in the modern world. In the unflinching glare of the Formula 1 spotlight, the race team is reduced to a sadly emaciated ‘big beast’ of the grid, a once-great entity now running around as a backmarker. But widen the circle of light and another Williams emerges – one that not only represents the best of what 21st century motor sport has to offer, but also considered among the greatest rising success stories of the past decade. As Williams Advanced Engineering, the company that Frank Williams and Patrick Head built from scratch in 1977 is in the best form of its life.

    Name an innovative new motor sport series, class or category and more often than not the words ‘Williams’, ‘Advanced’ and ‘Engineering’ will pop up in the press release, presentation or news story. The company is seemingly everywhere, thanks to its burgeoning reputation as the go-to specialist in electrification, hybridisation and lightweight engineering. It’s not just sparking in the world of cars and racing either. Visit the company’s website and you’ll find a barrage of projects, from electric mining trucks to collaborations with BAE on battery

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