QUANTITATIVE EASING II
Jul 15, 2021
2 minutes
CHRIS MIDDLETON
MYTHBUSTERS
he whisky industry’s second round of quantitative easing stimulated demand for the new millennium. Two megatrends, category premiumisation and the relaxation of distillation licenses, presaged the proliferation of new product expressions in the new century. The outcomes of these trends resulted in a substantial upsurge in production and the pursuit of higher-quality liquids, with more flavour-differentiated whiskies.
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