THE RISE OF Spotify
These days it’s hard to think back to a time when music was only available on cassettes, CDs or vinyl records. Days when you had to physically go to a record store, browse through aisles and aisles of stacked CDs, searching for your favorite artist or relying on a store clerk to recommend that new artist no one has ever heard about. So it’s even harder to believe that those days were only 14 years ago, yet with the rise of the internet and the sharp increase of new technology, the physical music days feels like decades ago. Yet how did we get to this point where music streaming services like Spotify, Apple Music and Tidal have become the norm for every music fan out there? Well, it all started in Sweden, born from depression and passion for music, dreamt up by Swedish tech wunderkind Daniel Ek, a self-made millionaire at the tender age of only 23. This is the story of Ek and the rise of the world’s most popular music streaming service.
