Andrew Jefford
Aug 04, 2021
2 minutes
Appellations (and their various European equivalents) have a problem. Not existential: they’re a brilliant idea, since they help small producers go to market with a meaningful name. They’re also necessary: value in the wine world is principally based on origin, and appellations guarantee origin. The problem is the same as you have with your car or your house: appellations need maintenance to work
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