“God Will Bless Your Business”

Remember when you learned to ride a bike? George Turner, 48, owner of Penuel Bicycles in Inglewood, California, talks with reverence about his childhood BMX dirt bike. “It was freedom,” he says. “I did whatever it took to get on that bike, as long as I was home by dark.”

George and his friends rode to the beach, the mall and construction sites, where they wedged through fences and dared one another to ride over huge dirt mounds and other obstacles.

Home meant chores, homework, annoying siblings, dressing up for church. A bike meant escape.

George transformed that reverence into a livelihood. He opened his neighborhood bicycle shop