MAKING SPACE Jam: A New Legacy was never going to be an easy task. The first Space Jam wasn’t just an entertaining flick back in ’96; it was, and still is, an iconic movie that is rooted in the cultural fabric of the basketball world. Like it or not, it was a true classic not just in box office sales but as a piece of content that resonated with millions, LeBron James included.
As his longtime friend and business partner Maverick Carter, the CEO of The SpringHill Company and a producer of Space Jam: A New Legacy, tells us, it was important, first and foremost, to honor the OG.
“The main thing was that the first one is a well-known brand and franchise and did so well, so we had to make sure that we honor the legacy of the first film, and the title [of] Space Jam, while also producing something new and interesting and different, which is not going to be an easy task,” Carter says.
Those behind the second installment knew the weight of taking on a movie like this. Especially LeBron.
James originally turned down the film when approached about it 15 years ago. “I didn’t think I was ready to do anything of that magnitude,” he told this past March. “I wanted to continue to focus on my
