Money Magazine

Daredevil who plays it safe

‘“Unless you have friends and family you can share experiences with, what’s the point of just making money?”’

Luke Anear reckons that driving his rally car at breakneck speeds is the most fun he has ever had, even compared with other daredevil sports he has tried such as skydiving. “I forget about work completely and focus on what I’m doing with the car and the navigator and the team,” he says, when strapped into his purpose-built Ford Fiesta R5.

It’s about as far away from his day job as he can imagine, running an online global platform he founded that helps businesses manage and improve their safety practices. This has been a critical concern for companies large and small during Covid.

Anear dabbled in many things before SafetyCulture. Leaving school in Towns-ville at age 16, he worked in a service station and car wrecking yard. He credits

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