GOING NATIVE

Sony’s projectors have a reputation — a very good reputation. Ever since the arrival of 4K ‘Ultra High Definition’, there have been two ways to achieve this higher resolution in the projection world. The first is perhaps the most obvious — using projection panels which natively have this higher resolution. The second is to use a lower-resolution projection panel multiple times, overlapping pixels or filling the screen in sections to make up the higher resolution. This second method can be achieved more cheaply, in smaller projectors. But it requires all manner of jiggery-pokery, and in the end, it’s simply not ‘native’ 4K.

From its first 4K projectors, Sony has gone all the way with native 4K, indeed using multiple panels of true 4K resolution, initially leveraging its expertise in professional cameras and since developing an ongoing range of award-winning projectors which deliver pixel-for-pixel 4K clarity on the big screen.

The biggest surprise, perhaps, is that aside from a few brands at the high extremes of consumer projection, Sony has been the brand to enjoy the advantage of offering native 4K, uniquely straddling the gap between the pixel-flippers