PAINTING THE TOWN GREEN
The outcome of a first major capital raise is always a litmus test for a business’s potential. Natural Paint Co’s recent raise through Snowball Effect easily reached $1.4 million, exceeding its target, with investors clearly excited about the future of the Christchurch-based manufacturer of sustainable plant-based paints and oils.
Founded in 2015 by James Mount and Grace Glass, Natural Paint Co has quickly built its reputation as a category pioneer with a unique digital-first distribution model.
However, getting the business established and boot-strapping growth has been a challenging journey for the young pair, who first met while at high school in Nelson.
James “fell into” the
