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  • Wine Enthusiast Magazine

    THE FUTURE OF WINE TOURISM

    Jul 20, 2021 5 minutes
    BY MEKITA RIVAS
    ILLUSTRATIONS BY AMBER DAY

    When Anna Maria Kambourakis and her husband, Vasilis Kokologiannakis, moved to the Greek island of Crete in 2013, their dream was to start a new life while also reconnecting with their heritage. American-born children of Cretan immigrants, they’d grown tired of the rat race and sought refuge and opportunity in the Mediterranean.

    In 2017, the couple launched Chania Wine Tours to share their love for Cretan wine with visitors from all over the world. During its first two years, business boomed. Then came 2020.

    “We had about 10% of our usual sales in 2020,” says Kambourakis.

    Without the wineries fully operational, they didn’t have anywhere to take the few guests they did have.

    “Greece’s economy had never fully recovered from the 2008 crash, Grexit and all our other

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