The Gamification of (Home) Fitness
Jul 07, 2021
3 minutes
By Lucy E Cousins
f you think gamification isn’t for you, you might be surprised to know you’re probably already using it. The simple act of “closing the rings” on your Apple Watch, beating the number of steps you did yesterday or comparing times with friends on Strava are all forms of gamification or “connected fitness”. Even more mind-blowing? This space is predicted to be worth $7.7 billion by 2025 and it’s focused on switching up your usual lounge room
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