Why Simplicity Is So Complex
Jul 06, 2021
2 minutes
by GREG McKEOWN
Illustration ZOHAR LAZAR
hen a team of Apple’s best product designers presented to Steve Jobs what became the iDVD—a nowdefunct computer application that allowed users to burn video files onto a DVD—they expected their boss to be wowed. The design was beautiful and clean. The app performed numerous functions, even though the team had dramatically streamlined the original
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