IT’S NOT SURPRISING that online buying in a number of sectors increased while we were all confined to quarters, but in Australia it’s still only at 13% of the total retail market, suggesting we’re still all a bit attached to “going to the shops”. In quite a number of markets, online sales now account for over a quarter of all purchases and, in China, it’s at a massive 56% (although there are other dynamics at play there).
While buying online