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  • ThinkSales

    The research on the value of Value

    Jun 30, 2021 2 minutes

    In the inaugural 2021 ThinkSales State of B2B, we benchmarked over 100 respondents from mid-sized, large and enterprise-level companies to separate the Strong from Weak Performers*. One of the most striking findings in the survey was the differences in how both groups handled ‘value.’

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