The new face of ADVENTURE

Until a few years ago, Harley-Davidson was a motorcycle manufacturer with a huge line-up of bikes, which were all fairly similar in many ways. There was a lot of choice but not that much variety. The bikes were all big V-twins. They all looked like motorcycles have looked for decades. They may have been classed as Sportsters, Tourers and Cruisers, but by and large they all shared the same style and feel – at least to an external observer. They were all unmistakably Harleys.

Then, in 2019, H-D launched the LiveWire. An electric bike that didn’t have any of the sound, smell or feel of the rest of the range. It handled superbly, looked sleek and modern, while still carrying the company’s traditional design traits. It proved that Harley is capable of changing direction in surprising ways, and to make it work.

Now the Motor Company, as Harley is known by the aficionados, has entered the adventure bike market. It may sound like an unlikely occurrence, but big adventure bikes are selling well, and if you can get a piece of that pie you would be foolish to say ‘no thanks’. And the early indications are that