SLIDE WAYS
Jun 27, 2021
2 minutes
ANDY ENRIGHT
OULD YOU SUM up the reason for buying your car in seven words? It’s like the ultimate car-enthusiast elevator pitch, but here’s the kicker. In order to make it truly compelling, it has to move beyond the purely personal. ‘The best solution for my needs’? Get out. I’m not interested in your needs. Sell me the benefits in a
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