Following 2020, the year in which we collectively experienced the greatest seismic upheaval to our lives, which everyone describes as generating five years of accelerated change in terms of digitisation and e-commerce, what will be the prevailing themes of the post-COVID watch world?
Already, we’ve seen some major chromatic edification with blue and green sunray effect fumé dials leading the way, as if to say there has never been a more important time to celebrate colour and its capacity to uplift us. More importantly, many brands seem to be making a rapid shift towards re-examining the luxury watch supply chain to see how they can reduce the consumption represented by virgin material extraction. And this is simply fantastic.
But if you ask me about the watch trend I know will be a success in the year 2021? Honestly, you don’t have to be Nostradamus to predict that it will be diving watches. Why? Because as soon as the majority of the population is vaccinated, as soon as safe international travel is once again a reality, as soon as we can finally embrace friends and joyfully gather with the ones we love, each and every one of us is going to want to jump into the water and feel the sun on our faces.
