CROWN Magazine

THINKING DEEP

Ah, who can forget their first watch? A relative in his 60s, not a ‘watch guy’ by any stretch, often talks about his first watch, the only watch he ever wears, with the pride of a man who found his treasure early, and has kept it well. “Great buy,” he often reminds me, his way of a succinct review, and a gratifying and non-too-subtle affirmation of his decision-making.

Another story: a colleague was on a visit to a watch factory in Switzerland four years ago. On her wrist was the first branded watch she bought. She had purchased it

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