2 contesting views: de-risking the narrative and the risk of not taking risk
LET’S SAY ‘PROBABILITY’
Risk profiling of clients was created for the right reason. Aligning a client’s portfolio to their personality and character, thereby improving the probability that they will stick to their investment plan is a noble concept. Has it worked? Has it improved client outcomes? What if we changed the language from “risk-based advice” to “probability-based advice”?
To increase the probability of achieving investment goals, there are options. Investors
