Winning New Business
May 18, 2021
2 minutes
Illustration / PETE RYAN
1/ Borrow trust.
“In the current climate, customers are largely spending their money with brands they know and trust. That is a challenge for a new brand like ours, which launched weeks before the pandemic and hasn’t had the same amount of time to build have with their followers, who look to them as guides for product recommendations and reviews.”
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