Why Ford Unveiling An Electric F-150 Is A Big Deal
The auto industry is embracing the pivot toward electric vehicles. Will consumers hop on board? Ford is unveiling an electric F-150 pickup, called Lightning, at a pivotal moment.
There's a lot riding on the F-150 Lightning, the all-electric pickup that Ford is unveiling Wednesday night.
For the company, it represents a big strategic bet on the rise of electric vehicles — one that nearly every rival automaker is also making. And it's also a symbol for the vision of America that President Biden has been promoting: made in America, pairing blue-collar roots and high-tech ambitions, fighting climate change without making compromises.
The subtext was made explicit
