A happy ending at the box office
May 14, 2021
3 minutes
With British cinemas preparing to reopen on 17 May, the outlook for the sector has never seemed so uncertain. Covid-19 lockdowns have left the biggest chains teetering on the edge of bankruptcy, forcing Cineworld and Odeon’s parent AMC Entertainment Holdings to raise capital and renegotiate their debts to ensure survival. What’s more, the film industry has undergone two key changes over the past year that appear to pose an existential threat to the business model of cinemas.
Firstly, with theatres closed during lockdowns, audiences have shifted
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