ALL CHANGE
May 17, 2021
5 minutes
A chance encounter with a jar of lemon curd led Claire Ladkin to found a tech start-up at the age of 58 in the middle of the pandemic.
When she turned 50 she felt like she had been “sitting on her hands” for years. Before she had children she had worked in advertising, but with her three girls reaching adulthood, she decided to start again and switch to a domain she loved.
“I have always been motivated by a mission to eat real food made in kitchens, not factories, and am a sucker for a farm shop, food market or honesty box,” she says.
“Two years ago I bought a jar of lemon curd, made by volunteers to raise money for Square Food Foundation, a wonderful food organisation I admire. Every time
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