Europe Wants Americans Back

“It’s a great time to be an American tourist.”

Such a statement would have been nonsensical a year ago, when the COVID-19 surge in the United States was so grim that Americans, who are accustomed to traveling most places without issue, were considered personae non gratae across much of the rest of the world. But Tom Jenkins, the CEO of the European Tourism Association, stands by it: When European countries reopen their borders to tourists—as they expect to do this summer—they hope Americans will be at the front of the line.

Not only is the U.S. one of the most in 1957 about how Americans were perceived across the Atlantic. “They objected to Americans ‘taking moving pictures of them,’ ‘throwing around money,’ ‘talking loudly,’ [and] ‘bragging about the American way of life.’”