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  • Beijing Review

    The PR Crisis of A Darling Brand

    May 06, 2021 4 minutes
    By Li Xiaoyang

    While it tops the list of global electric car brands in terms of sales, U.S. electric vehicle (EV) manufacturer Tesla recently triggered quality concerns among consumers in China. A viral video on Chinese social media showed a woman climbing on top of a Tesla Model 3 car during an auto show in Shanghai on April 19. She reportedly performed the stunt in order to draw attention to her concerns regarding the brake malfunction of her own Tesla vehicle.

    The company later issued an apology on China’s Twitter-like platform Weibo. After first claiming that it would not

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