FORCE FÉMININE
May 02, 2021
3 minutes
By Alice Cavanagh.
Since her appointment as Chanel’s artistic director, Virginie Viard has instilled an alluring and very modern femininity into her collections. It’s there in the flou – dresses that caress the silhouette and move with the wearer – the always-flattering flash of skin, and a reoccurring girlish palette that includes hints of sugary pink. But more than anything, it’s a certain élan that sometimes emerges when a stylish and insightful woman like Viard, designs for women. Much in the same way founder Gabrielle
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