Three lessons from a football disaster
Apr 30, 2021
2 minutes
Matthew Lynn City columnist
In the business school textbooks, the launch of “New Coke” in 1985 will no longer be written up as the biggest flop of all time. (It had to be withdrawn, and replaced by the classic formula, after only 79 days on the market.) That honour will now surely go to the launch of the European Super League. The plan by 12 of the largest teams in
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