The future of Audi glimpsed
Apr 25, 2021
3 minutes
GAVIN GREEN
WHEN YOU WANT fast thinking and a lack of bureaucracy in the car world, turn to Formula 1. Which is precisely what Audi, desperate to be world leader in the fast-moving world of EVs, has done. Its new CEO, Markus Duesmann, is the former head of engine development at the Mercedes-AMG F1 team.
The man Duesmann has hired to head up the new Artemis project, which should take Audi and the whole Volkswagen Group to the sunny uplands of electronic and soft ware expertise, is Alex
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