Cashing in on coffee culture
Australian culture is something of an enigma, generating pride and an occasional cringe –often at the same time – but we’ve never previously seen it being touted as a competitive advantage.
As Breville’s chief executive, Jim Clayton – an American who’s previously worked for LG in South Korea – puts it: “I’ve spent a fair amount of my career in American culture and Korean culture which, in my experience, sit at two opposite ends of a spectrum. Both have their advantages and disadvantages. The Australian culture sits in between [in] what, to me, feels like the ‘goldilocks zone’.”
What he means – we think – is that Americans are fundamentally led by innovation, figuring that if
