FRANCHISING’S FOUNTAIN OF YOUTH

Cassidi Brown wanted her Coolgreens to stand out among the nearby restaurant chains in her Dallas suburb. So she began building a selfie wall, covered with succulents and vines, that would live at the store’s entrance. She promoted the store’s opening with social media posts featuring the staff playing Jenga. And two days before the official launch, she opened the doors for a fundraising event for low-income residents in the area.

As a franchisee, Brown is ambitious and innovative. She also believes she knows how to draw in young customers because, well, she’s their