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    THE WRONG WAY / THE RIGHT WAY PATAGONIA’S GUIDE TO POLITICS

    Dec 22, 2020 1 minute
    PHOTO ILLUSTRATION BY ISABEL ESPANOL

    RYAN GELLERT CEO, Patagonia

    In today’s polarized political landscape, many brands feel compelled to take a political stance—despite increasingly high stakes. Patagonia’s new CEO shares best practices for navigating tricky terrain. —BRIT MORSE

    Don’t ask customers what

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