There is an undercurrent of greed in the modern New Age world. It can be flimsy and half-hearted. It’s a place that doesn’t manufacture miracles but sells the possibility of them, framed in a modern context even as the ancient or extremely old aspect to it is referenced for credibility. It is an industry after all, and despite its best efforts to exude love, light and purity, it’s a profitable, money-making one. Economic analysis estimates that self-help alone is a multi-billion-dollar industry.
This is most notable with yoga – increasingly, this practice is being re-engineered and shopped to westerners as an essential part of a wellbeing routine. The instructors are usually westerners who rattle off namastes and terms
