While quality is the highest priority for most Australian coffee roasters, it’s no longer enough to stand out in the crowd. These days, packaging design is just as important to a roaster’s brand and commercial success. A good coffee bag must have purpose and be memorable to drive consumer purchases.
With more than 25 years’ worth of hospitality experience – and 18 of those served specifically in the coffee sector – Troy Bereau understands the value that comes from a good bag design, which is why he is Country Manager for packaging company The Bag Broker.
“Coffee roasters, like other businesses in the hospitality sector, need to be on trend in Australia which means there’s more to marketing than just having a quality product and good
