NASCAR to continue iRacing events even though real races are back on track
Tim Clark began sending out texts before the meeting had even ended. This was last spring, when like the rest of the sports world NASCAR was forced to suspend its season during the initial wave of the COVID-19 pandemic. As fellow series executives figured out how to halt live races, Clark, NASCAR's chief digital officer, was already brainstorming about what to do instead. "While we were in ...
by Jack Harris, Los Angeles Times
Mar 25, 2021
4 minutes
Tim Clark began sending out texts before the meeting had even ended.
This was last spring, when like the rest of the sports world NASCAR was forced to suspend its season during the initial wave of the COVID-19 pandemic. As fellow series executives figured out how to halt live races, Clark, NASCAR's chief digital officer, was already brainstorming about what to do instead.
"While we were in that room, I was having text conversations," Clark said. One idea that quickly emerged: "Hey, can we pull off an iRacing event?"
The iRacing platform — a high-tech racing simulation game where users
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