THE MAN WITH THE PLAN
Greg credits his success to the fact that he didn’t have a background in either journalism or, strictly speaking, classic cars. He says those who did know about those things almost uniformly said a magazine wouldn’t work.
“I just didn’t know any better,” says Greg, “and I kept going.”
A friend he had made while working in London was working in publishing in Australia. Greg picked his brains, asking him what he needed to do to pull a magazine together.
“He told me I needed someone to put it in the shops, so I looked that up in the Yellow Pages. I sorted that, then called him up again and said, ‘What’s next?’
“He said, ‘OK, you need a printer.’
“‘What sort of printer?’
“So he told me. I did that and said, ‘What’s next?’”
Greg said his friend fully expected him to give up, but kept giving him the next step as Greg ticked each one off.
