Evo Magazine

LIFE THROUGH A LENS GUS GREGORY

‘THE FRAME YOU CAPTURE IN YOUR MIND is the best one. Always pin. Never grainy. Just the right amount of movement. The car caught at the perfect moment.’ So says Gus Gregory, a photographer for whom committing what’s in his mind’s eye to film or pixels has been an all-consuming quest from the moment he first picked up a camera.

Its been a while since Gus has shot cars for magazines (more of which later), but it was he who set the tone – and the bar – for the imagery that helped evo forge its reputation. From finding fresh locations to experimenting with a wide array of cameras or pioneering new ways of shooting, Gus and his trusty Subaru Forester were always to be found in the thick of it.

He came relatively late to shooting cars, but photography captivated him from childhood. ‘My mum bought me a Kodak 126 Instamatic when I was eight or nine,’ explains Gregory. ‘I always had it with me. I was always taking photographs. I always had things in my mind when I took them, but I remember being frustrated

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