Talking heads
VOGUE AUSTRALIA: Jen and Maeva, when we reached out to you both to be part of this conversation, we were surprised to learn you had recently spoken on the phone. How did you meet?
JENATKIN: “I probably hit you up on DMs [Instagram’s direct messages] – I slide into DMs here and there – and then we Zoomed a few months ago. I really love supporting female founders, especially in the hair space. When I first began creating Ouai, I noticed most brands were owned by older white men. My hope for us, years from now, is to be those white men that own brands and support and invest in other brands, so I see it as a huge win when there’s another female founder in this space.”
“Yes, it’s quite funny how we met. I remember it was on launch day, and a story went live online at around midnight in Australia, but I stayed up to see the response. Jen was the first person to congratulate me. It was interesting because early on
