The end of phone ID tracking?

If you’ve been following IT news through the early part of this year, you may have learned that Apple and Facebook have been engaged in quite a stoush. The fight was over a change Apple planned to make in iOS 14 with respect to advertiser ID, a change that would be a positive move for privacy but Facebook felt was an existential threat to its and many other companies’ business models.

Facebook’s opposition was so vehement that Apple agreed to push back the changes from the September 2020 launch of iOS 14 to a later patch in order to give developers time to adjust. At the time of writing, the patch to implement the change was scheduled for some