MIDNIGHT SPECIAL
Ducati launched the original Ducati Scrambler in 1962 aimed at the American market. It was a cool looking bike, it typified the 1960s in America with its wide ’bars, centrally mounted headlight and iconic fuel tank, which swept into the wide and comfortable seat.
Like the new Mini, Fiat 500 or VW beetle, Ducati looked at its history for inspiration and, creating a new sub-brand, the Scrambler was hyped using images of hipsters and glamorous locations. It was aimed at a new generation of potential Ducati owners, those more concerned about persona and personalisation rather than performance.
Images aside, the Scrambler was an excellent entry-level bike into the Ducati fold – simple and easy to use, yet fun. Ducati updated the Scrambler for 2019, and again the launch was surrounded by clever marketing and imagery, again an excellent Scrambler shone. It wasn’t an enormous
