The Atlantic

TV Had Never Seen Anything Like <em>WandaVision</em> Before

How a strangely uncategorizable and undefinable show became the new appointment viewing
Source: Marvel Studios

This story contains spoilers for all of WandaVision.

Within minutes of WandaVision’s finale dropping on Disney+ this morning, my Twitter timeline began to fill with questions about what the ending meant. After a few hours, YouTubers started posting breakdowns of what viewers might have missed. New comments flooded subreddits about how the story serves the Marvel Cinematic Universe, adding to the cascade of online discussion that’s happened every weekend, like clockwork, around the show.

, as a streaming series tied to a massive franchise that rolled out an episode a week, turned out to be the closest thing to appointment viewing; it was also TV. Fans watched not only to keep up with the story, but also—and perhaps more importantly—to be able to take part in the intense theorizing, meme-making, and Easter egg–hunting that tended to start even before an episode ended.

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