Octane Magazine

STEPHEN BAYLEY

I often indulge in onomastics. That sounds wince-makingly close to self-pleasuring (I have never understood why it’s so meanly called self-abuse), but it actually means the study of names. It may be only a weak current, but I’m convinced that names play a part in moulding the character of people and things. With Agamemnon and Clytemnestra you know you are in treacherous territory. Jack and Jill would not have carried the same psychic freight.

Take our Prime Minister. An unusual name –

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